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Nunavut Tourism Website now Available in French

Iqaluit, Nunavut – October 2, 2013 – The launch of the French version of Nunavut Tourism’s website took place today. The site is a major gateway for a large percentage of visitors to Nunavut. Until today, the site had only been available in English and German. The French translation is the result of groundwork begun by Carrefour Nunavut, within the framework of the interterritorial marketing project for Canada’s North.

Almost all of the tourists who plan to visit our region visit the Nunavut Tourism website, which receives more than 100,000 visits annually. The site provides information on available activities, lodging, useful tools for travellers, the region, its history and culture, etc. “We are very glad to have worked with Carrefour Nunavut to complete the French version of our Internet site,” states Colleen Dupuis, Executive Director of Nunavut Tourism. “This means that our site is now available in three languages, which will enable more tourists looking to visit Nunavut to obtain relevant information.”

The translation of the website was the result of an initiative spearheaded by Carrefour Nunavut. “Part of our mandate is to increase the availability of French services in Nunavut and to support the tourism industry. Knowing that many visitors to the region are francophone and that this clientele is still not well targeted by Nunavut tourism marketing campaigns, it had been quite some time since we wanted the Nunavut Tourism website to be available in French,” admits Danielle Samson, Director General of Carrefour Nunavut. “The opportunity arose as a result of the Canada’s North interterritorial project.”

This interterritorial project is a marketing campaign for Canada’s North that targets francophone markets. It was implemented thanks to the collaborative efforts of three territorial francophone economic development agencies (RDÉE Yukon under the AFY, CDÉTNO and Carrefour Nunavut) and their territorial and national partners, with the financial support of the Canadian Northern Economic Development Agency (CanNor). The initiative, called simply Le Nord canadien, shares the branding image of Canada’s North, launched during the Vancouver Olympic Games in 2010.

This campaign includes a web site (www.lenordcanadien.ca) which introduces stories, videos and photo galleries of the three territories. The site is also a portal to the web sites of the three official tourism marketing organizations in the territories. The campaign also comprises a television ad, conferences and marketing material.

Given that there was no Internet site promoting Nunavut tourism in the French language in the territories, Carrefour Nunavut approached Nunavut Tourism to convince it of the necessity of having their web site translated. This initiative helps to meet the requirements of Nunavut’s Official Languages Act. The new Internet site will also help to open up francophone markets overseas. Each year, more than 420,000 French tourists visit Canada, making France the third largest source of tourists after the United States and the United Kingdom. In addition, the number of visitors to Canada from France has increased by 35% over the past ten years.

The Government of Nunavut’s Department of Culture and Heritage has agreed to finance the project. The translation was provided by Cuerrier et associés, a translation firm from Iqaluit.

Carrefour Nunavut provides services to Francophones and Francophiles to help them fully contribute to the economic growth of the territory.
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For more information, please contact

Danielle Samson
Executive Director – Carrefour Nunavut
867 979-2800 #22
This email address is being protected from spambots. You need JavaScript enabled to view it.
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